CONCERTS

Prince
Objectives

Produce and manage all creative elements for campaign.

 

Implement nation tour marketing strategy and manage all advertising, creative, media buying, PR and social agencies (with only 17 days allowed for in planning).

 

Leverage all promotional opportunities through media partners, record company and venues .

 

Liaison with PRINCE management.

 

Work closely with PRINCE and his team to design new Artwork and Illustrations for Tour.

CLIENT

Van Egmond Group

LOCATION

Australian Tour

CATEGORIES

Concerts

Alive Prince concert
Alive Prince concert

"Alive played a key role in the planning, marketing and delivery of the PRINCE Welcome to Australia Tour. The tour set new box office records for PRINCE in Australia and generated phenomenal media coverage across all major media outlets."