BRAND ACTIVATIONS
The future is in your hand Vic Super
Objective
Increase brand awareness and change perceptions.
Breakthrough the psychological barrier preventing us from planning (or saving) for the future by creating a ‘lightbulb moment’ for consumers to cut through that apathy.
Build a vault full of cash, which it road-showed to a number of high-traffic locations allowing Victorians to literally hold their future in their hands.
CLIENT
Vic Super
LOCATION
Melbourne
CATEGORIES
Brand Activation
"The test of good collaboration is how people perform under pressure. The launch day was hectic! Live radio crosses, a press call which attracted TV and online video crews, consumers running through the activation and a film crew capturing content for the advertising campaign. While we all had a job to do, we were respectful of each other’s timeframes and everyone got their bit done."
