MARKETING ROADSHOWS
W National Road Trip
Objectives
We designed a shiny golden pineapple that reflected the W Brand and drove it down the East Coast of Australia to drive awareness around the W Brisbane opening.
Introduce Australians to the W brand through a strong consumer engagement vehicle.
Drive awareness for the opening of W Brisbane in domestic key feeder markets.
Boost the hotel’s following and drive strong engagement across owned social media platforms and The Angle.
Ignite at least two of W’s brand primary passion point.
CLIENT
W Hotels
LOCATION
East coast of Australia road trip
CATEGORIES
Marketing Roadshows
"The W Road Trip activation was incredibly successful in positioning W Brisbane into the hearts and minds of our target audience and bringing to life the iconic personality of the W brand. We couldn’t have had the success without the creativity of the conception with AZB Creative and the execution of Alive Events Agency, which combined with the hotel’s social media and consumer led strategy exceeded the desired impact across all channels and resulted in a stand-out partnership. "
