BRAND ACTIVATIONS
Help yourself - Australian Open
Objectives
Enhance Medibank’s brand reputation & highlight community connectivity.
Showcase Medibank’s capabilities specifically for Mi Health, Health Solutions Insurance and Diversified.
Provide opportunities for visitors to the Australian Tennis Open to join Medibank.
Solidify Medibank’s position as an owner of tennis
CLIENT
Medibank
LOCATION
Melbourne
CATEGORIES
Brand Activation
"Working with Alive to create Medibank’s brand activation at the 2012 Australian Open was a great collaboration. With Alive specialising in event management and our expertise in brand management and design, we worked together to deliver a truly engaging, impactful and unique experience for tennis visitors."
